Where Have You Gone, Ashton Kutcher?

I heard you left Twitter the other day because you sent out a Tweet you shouldn’t have about Joe Paterno and the whole Penn State fiasco. And you’re right – it was dumb of you to jump to conclusions with that Tweet imploring the University to keep him before you knew the full facts.

But you know what, Ashton? It’s OK. Really. You made a stupid Tweet but it’s no reason for you to leave Twitter altogether (or hand it off to someone else to manage your account).

See, Ashton, while I respect you for trying to be more responsible, it’s exactly why I’d like you to come back. Because while you were apologizing, Magic Johnson was on Twitter calling Joe Paterno a “hero.” Within 5 minutes, he got a backlash so bad that he was trying to Tweet what he really meant by that. Last I checked, Magic is still on Twitter.

I suppose everything that comes out of Kim Kardashian’s Twitter stream is a stroke of educated genius? Or Paris Hilton? Or Perez Hilton? Or Lindsey Lohan? They’re still hanging around the Twitterverse.

You’re a Midwesterner, Ashton, so I know you must watch quite a few Bears games when you’re not shooting your sitcom. So you must remember when a few dumb NFL players last year shot off Tweets questioning Jay Cutler’s manhood when he bowed out of a playoff game due to injury? I’m pretty sure none of them were physicians with knowledge of the injury entailed, none of them were in the game and none of them were Jay Cutler, so they couldn’t know what the pain actually felt like.

Nope. They Tweeted anyway from a cowardly place that was nowhere near Soldier Field. And some of them, unlike you, Ashton, didn’t even say they were sorry for it. Gee, maybe they should leave Twitter too.

Point being, Ashton, is this: Celebrities, athletes and us common folk have all said things in our life, whether online or offline that we all wish we could take back. It’s what makes us human. We apologize for our shortcomings when it happens and we try to move on. Like you did. Why? Because we know this:

Tweets are not press releases.

They should not be treated as such.

The very thing that makes us enjoy this relatively new universe of social media is that we can feel closer to people we would never/rarely otherwise get to interact with in the real world. Some are respected authorities in our industry, some are celebrities. And in exchange for entering that domain, we should be willing to cut each other a certain amount of slack just as we would in the offline world. Particularly when it’s accompanied by a quick acknowledgement of the mistake.

Of course, I can’t suggest everything in the world is fine to say and allows you to be off the hook. That’s silly. There are extreme and dangerous exceptions, especially among intentionally hateful people who would use social media as an amplifier for their views.

But Ashton, you slapped your own hand in a way that suggests everything under your Twitter handle from now on will be screened and filtered carefully before it goes out – I don’t think that’s the answer. I’m just not in favor of a social media strategy that involves high screening by committee. I think I’ll see the Lochness Monster and Bigfoot hug before I see a fast-moving social media committee.

There has to be a certain amount of trust involved once you’ve given designated people clear guidelines. And yes, maybe they’ll still veer slightly off course from time to time, but come on. If every last Tweet and post has to be reviewed by multiple parties before it goes out, you’re defeating the purpose of being involved in social media at all because it’s probably not going to be as real-time as it should be. And THAT’S when you should get out or avoid social media because you’re missing the whole point of commenting on what’s current and relevant to an audience that expects that.

It’s a Tweet. It’s not an Official Company Position. That’s why people say things like “These views do not reflect my company” in their bio if they really have to.

So come back, Ashton. You screwed up and said something bad. It’s OK. I forgive you. I’ll even watch an episode of Two And A Half Men if it’ll make you feel better.

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