It’s not easy to put social media users into nice and neat demographic profiles, but we’re getting smarter about it by the day.
Personally, I like to err more on the side of how people behave online and level of interaction with social media when classifying them anyway over too much of the traditional “age/race/income” classifications. I’m not sure that all 65-year-olds shy away from social media, for example. They may have a Facebook page and/or LinkedIn profile while displaying a comfort level with e-mail and using search engines.
Nonetheless, I thought this infographic from Aimia, a loyalty management company from Canada, was an interesting breakdown that offers some compelling ways to categorize people when planning social media strategy. I wouldn’t take it word for word as every brand’s audience is different, but it still may begin to paint a better picture when planning your brand’s buyer persona. Enjoy.