I don’t just mean mainstream adoption. I’m talking about the point there’s a total switch-over. It’s a Shift when…
There are no more search engines to search for anything.
We have mobile apps and Siri-like functionality that pinpoints exactly what we want, when we want it.
There are no more desktops or laptops.
We have tablets for that.
Everybody stores their important documents, photos, video in the Cloud.
Nobody has separation of devices from “computer” to TV.
The TV is our computer and the computer is our TV. We do work and enjoy ourselves from the same screen.
We don’t have e-mail.
We text, we chat, we Skype/Hangout, we post publicly and privately on social media channels (oh yes, those are still very much around).
Speaking of which…
1 out of every 2 people in the world is on at least one social media channel.
Content is still important because we want to be entertained and educated. But here’s the kicker – the content is personalized on a 1-to-1 level while still allowing the company to scale upward. This is freakin’ tricky, I know. I didn’t say it was easy. I’m giving this major thought on the implications of this, time and resource-wise as we speak. I mean a step beyond people selecting or companies delivering whole eNewsletters but types of articles, videos based on what the reader wants and needs.
Our subscriptions aren’t just e-newsletters but material things.
We get new kinds of things mailed to us that we used to go shopping for in a traditional brick-and-mortar store. And if we don’t like it, we can send back. Like razor blades and gadgets and books and underwear. Because we trust that the brand “gets us” that much. It’s a new level of loyalty and gaining entry to it is awesome for marketers.
Trade shows become greater virtual experiences.
That way, we can attend a lot more of them vs. the traditional option.
Sure, I know many of us are doing these things. But of course, there are still search engines, traditional computers, separation of devices and folks scared of throwing their stuff in a Cloud. So even though there’s definitely a shift, obviously it’s not a complete and total one. And that’s what I’m talking about. I’d be curious on your take/bold prediction. As well as anything else you see happening during this great transition.
But make no mistake. The Shift will happen. All of it. It’s just a matter of when.
So what year does all this happen?
And as a bonus question, what are you doing about it now?