Chicago’s Meatloaf Bakery is getting its due in a couple days on the Cooking Channel’s new series, “Food(ography)” on Feb 12 at 6:00 pm. As a creative concept, you’ve got to give this destination credit for taking the cupcake craze and putting their own unique spin on it, packaging a variety of meatloaf flavors into the appearance of cupcakes, pastries and smaller “loafies.”
It may sound a little far out, but obviously the people at The Meatloaf Bakery must be doing something right. Instead of opening one more cupcake store. I checked out their site and they do a good job of keeping up their blog, Facebook and Twitter presence to keep their community of meat lovers loyal. And really, where better to launch a unique concept with meat than a meat-loving town like Chicago? It may not be for everybody, but then, I don’t know too many great brands that appeal to everybody anyway.
Taking a cue from this example, how are you seizing on an existing trend within your industry yet making it your own in terms of product/service development?
Besides tuning into the show, check out The Meatloaf Bakery at 2464 N. Clark and visit the site here.